There are different reasons for going in to business. Sometimes it’s all about the money – other times it’s all about the work – other times it’s all about the people. Propel Point was definitely designed to be a “people” company – a place where seminar industry professionals could come and receive the professional caliber marketing, product, and development services that were typically only available to established large-scale players in the industry. We set out to change that. We set out to prove that by listening to what our clients were trying to accomplish, we could provide them the tools & resources to play the bigger game.
As anyone could see from our Portfolio of work, we’ve accomplished a great deal. We’ve supported brand-new seminar speakers and established industry veterans. We’ve crafted products, marketing campaigns, technology solutions, and helped manage numerous projects that have delivered not only extraordinary value to our clients, but the end-consumer – the people in the rooms at the seminars – who were the end beneficiary of our hard work.
Through building Propel Point, both Jennifer and I have uncovered and discovered dozens (if not hundreds) of business opportunities. Some were just bad ideas from the outset, while others were truly brilliant businesses that could have been exceptional in their own right – were someone to simply take it and create it. Because of our diverse backgrounds and skills, we continued to refine our focus and develop products and services within a tight window of our capability. In the past few weeks, one of those burgeoning business opportunities arose that simply could not be ignored, but genuinely did not fit within the Propel Point business model. But we also knew that Propel Point is a thriving and successful venture in its own right, so we decided to divide-and-conquer, and spin off our advanced technology services in to its own firm: Dashboard Labs.
Because of this, the decision has been made for me to step away as active Chief Operations Officer of Propel Point to ensure that the new venture receives my full and undivided attention. I’ll still be around – I’m still an owner in Propel Point and I will be supporting the business in an advisory role moving forward. It’s been a tremendously fun experience to work with so many incredible clients, partners, employees, and people I today call friends. Of course, my respect and admiration for my partner Jennifer Puterbaugh is without equal. She has always been the heart & soul of Propel Point, and will continue to be one of the most trusted and resourceful developers in the seminar industry.
Thank you all, for everything. I welcome you to connect with me on Facebook – HeyDaveCole, Twitter @HeyDaveCole, or LinkedIn.
Fortunately for us, our planning process involved a Saturday to come up with what we thought was the master solution to everything that would become Propel Point. In some respects, we were spot on at targeting the market, finding our niche opportunities, and meeting an unmet demand. However, when it came to any of the nitty-gritty tactical ideas we thought we’d be able to execute, the business plan lasted about 7 days.
All in all, 2010 was an amazing year for us here at Propel Point. From the onset, we aimed to build some amazing things for our clients, and in that we feel like we’ve succeeded handsomely. We have supported dozens of seminar speakers and industry professionals in all sorts of different ways – from putting on several great seminar weekends, to putting together some great marketing campaigns – from building some awesome technology to support our clients’ businesses, to helping manage their entire organization. This has been a year of outstanding accomplishments, and we’re thrilled to have the opportunity to look towards 2011 with so many awesome clients and projects still to come.
Dave VanHoose, Dustin Mathews, and AJ Puedan (The MVP Team)
Heather O’Brien



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