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Tag Archives: products

Confession of a Facebook Lover Dating Twitter

Posted on October 31, 2011 by in Jennifer Puterbaugh

As many of you know, I have been a Facebook girl for a long time now.  It may be hard to catch a live call with me, or to get me to listen to my voicemail messages, but no one really worries unless I fail to update my Facebook page.  When I stop doing that, my phone starts to display text messages reading “Are you alive?”  When I fail to post a morning funny(see sample on the right), I get the angry “Hey, I’ve got a cup of coffee in hand and no smile.”  Now, years ago, I was a blogger.  I hate to admit this, but I believe I created my blog with Microsoft Frontpage and a Dummies Guide.  Yes, I am that old.

 

And then came Facebook…which today, is my central hub for both business and personal stuff.  You see everyone on my page – info marketing leaders and my uncle in St. Louis.  I could separate them, but why?  The clients like to see that the high-heeled professional, actually writes in pigtails and geeky glasses.  So, I am leaving it alone.

 

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Kent Clothier’s Success Keys

Posted on October 30, 2011 by in

Ready to launch a new funnel, Kent knew that he needed a piece that would catch the attention of his on-line buyers and sell well.  He came to us to ensure that the content was rich and the design popped off of the web page.  The result was Kent Clotheir’s 15 Keys to Success.  The book is based on Kent’s vast business experience and tells his story in his voice.

Kent has been a long time friend of ours and we wanted to ensure that his product did exactly what he needed it to do – Sell!

An interesting part of the project was the retelling of the colonization story of Hernando Cortez.  His “no turning back” mentality, called for a vivid depiction and has now become a frequent saying around the office.  There is no turning back! – “Burn the Ships”

Self Directed Publishing

Posted on October 30, 2011 by in

Self Directed Publishing focuses on 1 thing – teaching people how to take control of their investment funds…ALL of them.  The wanted a course that would provide clients not only with education on what it meant to self-direct, but one covering the plenitude of vehicles available for them to use.  They came to use to ensure that the new product that they were bringing to market was educational, inspirational, and accompanied by overwhelming value!

Oh, and they needed a shiny new design!  Done!

Sales M.I.S.S.I.O.N

Posted on October 30, 2011 by in

When Marco wanted a hard hitting course with exceptional content and eye-catching design…he called us.  He said that he needed something that “hit hard” and “suited his style.”  Well, we came over the top with pairing of  hard hitting content and design.  We are proud to say that Marco Kozlowski’s Sales M.I.S.S.I.O.N Methodology has already made it’s way around the globe and hit stages on 3 continents!  It’s a good thing the course features air travel, since it is circling the globe!

Stay tuned…we are currently building 2 more products for Marco.  Will they feature ninja’s? tanks? or cartoons?  Can’t tell ya….it’s still a secret!

HorizonTrust.com

Posted on October 30, 2011 by in

“Can you start tomorrow?”  Those are words that we hear frequently here at Propel Point.  In this case, we are so thrilled that we were able to say – YES we can!  That phone call started a beautiful client relationship that continues to grow.

The Horizon Trust website was designed with a balance of old-world financial stature, and new modern feel.  This group needed to stand out against their competitors.  They needed a warm welcoming site that communicated to their clients what they REALLY do – offer financial stability, control and security.  In an industry full of stoic boring, the Horizon site is stands out with its vibrant family feel, its welcoming warmth, and its user friendliness.

The site was more than just a design project.  We also assisted them with back-end production flow and technical connectivity between the site and their existing systems.  We even created a book for their clients while we were at it!

The streamlines submission process and upgraded client forms were a hit.  We heard nothing but satisfaction and praise, not only from the client – but from their clients.  There are few things more rewarding than that!

Just when we thought we were through – oh no!  With the domain having been purchased from an existing company, the site was not displaying in the search engines the way it should have.  What did we do?  We called in the troops and got them not only displaying correctly, but to the top of the search results in all of the engines.  We are by no means SEO experts, nor do we want to pursue that line-of-business.  But, we were quite proud of our ability to perform the analysis, implement the required fixes and solve the problem.  It was a proud geek moment at Propel Point :)

If you are interested in self-directed investing, or just want to check out the site, visit : http://www.horizontrust.com/

Larry Benet Connection Mastery Course

Posted on April 12, 2011 by in

Super social “connector” Larry Benet turned to Propel Point when he needed his Connection Mastery course built and ready to go to market. After months of preparation and planning, he realized that what he really needed were experts to jump in to his product and really define the message, the vision, and get everything built. Utilizing our design, product development, and copywriting methodology, we not only built the course manual content, but created the entire offer to ensure that it matched Larry’s overall brand message and sales objectives.

Starting with the core philosophy of being “one connection away” – we assembled a multi-part manual that featured stories, examples and case studies, and exercises to harness Larry’s message of connectivity and attentive engagement with others. Built to printing spec, the final product was turned around exactly in time to allow him to hit his next speaking opportunity with a marketable product.

Mark Whitten eBook

Posted on April 12, 2011 by in

Up and coming real estate flipper Mark Whitten turned to Propel Point to help step his game up to the next level. When creating a new product line to bring to market, Mark realized that he needed a professional design and development team who could create the message and build out the brand in a positive way – and broaden his appeal while retaining his core customers who have helped him achieve his early business success.

With a rapid turnaround time and a polished production value, we created Mark Whitten’s eBook: The Home Flipping Starter Kit. As a free giveaway for his new prospective customers, we developed it with both pure content as well as a consistent “return-to-source” message that would ensure the long-term growth of his customer base.

Jeff Kaller Student Manuals

Posted on April 11, 2011 by in

When Jeff Kaller was faced with a looming deadline to provide his students with the exceptional content from his home study program, he turned to Propel Point to meet the demand head-on. Utilizing our team of designers, copywriters, and project managers, not only did the students receive their manuals as promised, but new content was introduced to that his students had never even seen before!

Jeff Kaller’s project was more than just a simple copywriting task – it required understanding both the specific needs of the product course material, as well as the method that the students would best absorb the training. As a component of a 5-day training workshop, the Super Office Training Manual and 90 Days to Profitability Training Manuals needed to meet the discreet needs of his various student audiences. By integrating the graphic design needs of the course and the packaging with the content during production, we are able to create visually stunning works that truly compliment the expectations of Jeff’s real estate investing students.