Found this while stomping around the web, and thought it was a funny look at our business:
So, who is writing the next “How to be a Billionaire” book? More than just being a funny jab at the information marketing business, I think it does say something true about perception and value. If you are showing your clients how to profit from your investment system or build an amazing company, wouldn’t you want to make sure that you’re priced in such a way that they’ll believe you? And in turn, wouldn’t you want to make sure that you have created something that really gets to the heart of what they want to accomplish?
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