You stand in front of the crowd. Who stands behind you?

Remember, There is no Shelf Life Anymore

I’ve got a pretty wide spectrum of musical tastes these days.

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on my mood, I’ll flip from pop music, rap / hip-hop, metal, electronic, and even some jazz or Frank Sinatra when the mood strikes. Since reading Christopher Anderson’s book The Long Tail, I’ve been fixated on his notion that there really is no cost to carry inventory on digital products. It just sits there – with virtually no cost to stay on the web for as long as anyone could possibly ever want it. The Long Tail book coverIt struck me last night especially, as I was listening to some music on Pandora – essentially the only place that I get new music input nowadays. Not paying much attention, a song came on, but by the end of it I found myself compelled to learn who had created it. Sure enough, there’s the bio about the band (called God Is An Astronaut, for those keeping score). And, just like Chris Anderson predicted many years ago, the Long Tail was keeping up with it’s promise. Here was a song that was completely fresh to me here in 2011 that had been written and released in 2006, completely unbeknownst to me.

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I bought the album (thanks Dad for the iTunes gift card at Christmas), and even as I’m writing this, I’m listening to the new tunes. So what does this have to do with the seminar business? Well, plenty – it’s an information business! What is music other than information? We’re all so busy working on putting together our latest projects and making sure people know how everything is NEW! and FRESH! that sometimes it’s good to remember that many things that were true a decade ago are still true now – especially in the resources and training that you’re offering your students. Long Tail economics visualizedThere is no concept of “shelf life” anymore. Your products can live online forever – so are you offering everything that you’ve created in the past? Even things like the contents of your past forums and FAQ’s might be of value to new students or people thinking about breaking in to the vertical that you serve. Obviously, there weren’t things like “social media marketing guides” a decade ago, and many of the rules have changed. But, if you’re looking for a new way to generate revenue in 2011 and create a new avenue of growth for your business today and beyond, perhaps it’s time you took a look at your past. Putting up an ecommerce shopping cart is quick & easy in Infusionsoft or 1ShoppingCart, and with just a simple link from your website, you might be able to tap in to some new revenue streams with the materials that you already have. The old is new again, so dust off those old resources, put ’em online, and see what happens. If you need some help, let us know.



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