You stand in front of the crowd. Who stands behind you?

Are you playing games with your customers?

Are you playing games

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with your customers? You should be! Now, by games, I don't mean that you should be giving your customers a hard time – too often we confuse the literal meaning of games (to play and have fun) with the BS description (giving someone the run-around or a hard time). Let me

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start by inviting you to watch this really interesting TED video about the social / game space (presented by Seth Priebatsch): Now let's start imaging the applications of games that we might be able to integrate in the seminar / education space. There's so many possibilities! The first one that I really like is the concept of achievements. Badges are a great way to reward someone for completing a goal or accomplishing something valuable; and the cost to you the presenter is just in the implementation of such a system. They're commonplace in games on XBox, or on iPhone games that allow you to unlock new levels or added powers. In the TED talk above, Seth outlines his vision for the future where social platforms like Facebook, Twitter, and Foursquare become the next great information arena; and I tend to agree with him (perhaps not with as much zeal as he has, but agreement nonetheless). So how can we apply this model to the seminar industry? Well, for starters, why not provide some sort of “badge” for people who attend your webinars or respond to emails? 3 completed activities = “Activity” badge or “Online Master!” achievement. If you host a newsletter, you can award them by name in your monthly newsletter; if you host a member site you can feature a leader board of top performers. You can provide another achievement when your customer attends your live seminar, or upgrades to your advanced services. In its simplest form, what you really want to do is reinforce your relationship with your customer, and incentivize them to continue to respond & participate with your program. To tie this together, you can even take the games element a step further and provide actual rewards for virtual achievements: The top 3 achievers win a 30-minute coaching call with you. That doesn't take much of your time, but builds a strong incentive & reward for continuing to be active. Ultimately, if you make sure that your customers are having fun playing games, they'll continue to be interested in what you're up to. The greater client retention you have, the more likely you'll be able to create a highly satisfied customer (providing great word of mouth for you) and increase your long-term revenues as well. Everyone wins!

We're going to keep thinking about games applications here at Propel Point, so look for some implementation of this concept in the near future. If you'd like to find out how you can integrate games in to your business, but aren't sure where to get started, let's chat – visit the contact us page to set something up!



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